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Repeat.gg acquired by Sony

Repeat.gg acquired by Sony

E-sports is a multibillion-dollar industry that couldn’t have escaped the attention of the big brands of the market. And as it happens in cases like this, the giants make attractive offers to acquire the most promising startups. Especially when an ever-increasing number of punters look for original accounts in European bookmakers to make some decent profit out of the electronic sports battles.

To understand the level of interest in acquisitions like this, let’s discuss about the purchase of repeat.gg e-sports hosting platform by Sony Interactive Entertainment (the formal name of the company behind PlayStation) at the out-of-this-world price of 3.7 billion dollars.


A group of professional gamers founded this platform back in 2015 for the purpose of hosting their activities including games like League of Legends and Fortnite. The numbers are staggering: 75,000 competitions of various levels, both free and paid, have been hosted until now, while the number of participants exceeded 4.35 million. Numbers that made well-known brands of various industries become interested in sponsoring: Papa John’s, Totino’s Pizza Rolls, Turtle Beach even the U.S. Army.

The platform is the newest addition to the expanding horizons attached to Playstation after the acquisition of Evolution Championship Series (EVO) along with its partner company INZONE that now forms the new brand for Sony’s gaming gear.

The deal

Contrary to the fears that crawl underneath such acquisitions, Repeat.gg will not become an exclusive to PlayStation platform. According to the terms of the deal, all tournaments hosted until now will still be held in the future, in support of all consoles and PC/mobile games.

CEO and Founder of Repeat.gg, Aaron Fletcher, had this to say:

«Excited to announce that PlayStation is acquiring Repeat.gg. I have been in esports and gaming for over 20 years and am super excited to continue the journey [as] part of such an amazing company. Incredibly proud of what the team has been able to build and accomplish over the years, as they have stuck with me through the thick and thin. »

On his part, Sony’s VP of competitive gaming Steven Roberts, made the following statement:

“At PlayStation, our vision for esports has always been about breaking down barriers for gamers to compete at all levels. Together with the talented Repeat.gg team, we’re excited to explore more ways for players to engage in competitive gaming and expand the breadth of our esports offerings. This is just the start of our journey and we look forward to sharing more updates with our community in the future.”

The question now becomes how far are acquisitions like this going to take e-sports? Is it going to be new frontiers? Or is it going to be just more elaborate versions of what already exists? As always, in cases like this, only time will tell. As far as the punters are concerned, they just need to register for an original betting account and pay attention to the developments.