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European Tour rebranded for its 50th anniversary

European Tour rebranded for its 50th anniversary

The presence of ‘World’ in our new title better reflects our global reach.”

Those were the words of Keith Pelley, Chief Executive of the European Tour group during the announcement of the new deal with the Emirati multinational logistics company. The brand name change is accompanied by an increment in both prizes and the number of events. The investment will witness a fast-growing rate, diverse opportunities, and new betting options for the markets. Punters will have varieties of odds to bet on, giving more room for profits, open original Betfair account and discover new possibilities!

They call it a natural evolution of a decade-long partnership

As of season 2022, the European Tour will drop the “European” out of its name. This will bring about new innovations into the gameplay as we will see the Rolex Series stretching from their usual four tournaments to five.

This new deal with DP World Group (one of the biggest logistic companies in the globe) will increase the grand prize to a net worth of over $200 million for the first time in the Tour’s history. A total of 47 events will be hosted across 27 countries throughout the 2022 tour, ensuring that at least a minimum of $2 million is allocated per tournament. However, thirteen of these events will pursue bigger rates than the said minimum prize.

Once again, the Arabs with their oil money have dominated the sports world

The beginning dates back to 2009 when the Dubai based logistics agency became one of the masterminds behind a spectacular sporting event. Since then, they’ve sponsored the season-ending events of this tour but haven’t been able to cross past that... until now. Coincidentally, as the 50th anniversary is just around the corner; it is now time for this long-aged bond to take on a new phase.

On the other hand, some people speculate that this is just a response to the menace that represent the increasing popularity of rival circuits that also receive Arab financial backing, such as the Asian Tour, which recently announced the inclusion of 10 new tournaments thanks to a partnership with LIV Golf, a company sponsored by the Saudi Arabia Public Investment Fund.

Rolex series expands to keep up

Another change announced along with the rebranding is the inclusion of an additional event in one of the most prestigious golf tournaments in the world: the Rolex series. The scheduled come 2022 will be as follows:

  • The Abu Dhabi HSBC Championship
  • The Slync.io Dubai Desert Classic
  • The Genesis Scottish Open
  • The BMW PGA Championship
  • The fifth tournament will be the season-ending DP World Tour Championship, with a fund prize raised to $10 million.

These changes seem like a perfect scenario, as players will have more opportunities to show their worth; newly-added countries will increase their presence in the Golf global scene, and fans will have the chance to witness more of their favorite sport. Visiting our news section, you will also have the chance to stay updated on any related information.