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888 Holdings buys William Hill in a deal worth €2.6 billion

888 Holdings buys William Hill in a deal worth €2.6 billion

888 Holding, the Gibraltar-based group and one of the world's leading online gambling and betting companies, announced on 9th September, the purchase of William Hill's international business. The 87-year-old company is one of the oldest and most renowned operators in the United Kingdom, and in this acquisition, 888 will pay 2.6 billion euros to Caesars Entertainment, Inc. Yet another reason for you to use William Hill’s services. At Account-Exchange we can help you open accounts in the best bookmakers including this famous house.

Caesars Entertainment, a US-based casino group, just a few months ago completed the purchase of William Hill for about $4 billion. They will retain operations in the United States, where the regulation of sports betting opens a gigantic market, while 888 will take William Hill's business in the British and European markets. This portion alone creates a turnover of more than €2 billion.

The transaction allows 888, more specialized in other types of games, to grow exponentially in the world of sports betting online, as it is the venture with the highest growth. William Hill has three million active users through their platform and through Mr. Green, its brand focused on casino games. In addition, it has 1,400 betting shops in the UK.

The merger of both companies will allow 888 to be ranked third among gambling operators in the largest European market. In other countries that the company identifies as key to the future, such as Spain, it will also reach third with a combined market share of 10.5%, 3.5% belonging to William Hill, and 7% to 888's brands.

888 chief executive Itai Pazner said that it is “a transformative and very exciting moment in 888’s history”. Ulrik Bengtsson, chief executive of William Hill International, stated “in our industry, scale is becoming increasingly essential, and the merger of the firms will result in a tremendous alignment of brands and technology”.

William Hill's history, name recognition, and customer base will make 888 one of the UK's largest online sportsbooks virtually overnight, with access to thousands of new customers. What are you waiting for? You can be part of it just by using our services!