Facts at a glance
- Reliable and responsible experience
- User friendly interface
- Focus on CIS events
- Brand ambassadors: Conor McGregor and Mike Tyson
- A cornerstone of the industry
- Innovative mindset
If you pay attention to the uniforms of Leicester City and Everton, you will notice that on the sleeves the sponsor mentioned is Parimatch. You will also find the same sponsor on the national football and basketball teams of Ukraine as well as on the shirts of APOEL FC.
It is a sportsbook established in 1994 in Ukraine by Eduard Shvindlerman and Tetiana Biloruska. In 2017 they moved their headquarters to Limassol, Cyprus. Its general license comes from eGaming Curacao, while the local authorities of the countries it operates, have also issued additional permissions. Currently the list includes Russia, Belarussia, Moldova, Georgia, Kazakhstan, Tanzania, Cuprus and India. As of 2020, the company is a member of the Esports Integrity Commission in an effort to prevent fraud in esports.
Right from the start, Parimatch invested in emerging markets. This is why they were among the first to launch online gambling sites during the boom of the industry. They have been a heavyweight in Eastern Europe, as this is the focal point of their operations. The site offers a total of 20 sports that includes all the major ones plus some less famous options like chess.
An interesting twist here is that the strong feature of the bookmaker is it's live betting module, where punters can place their bets even during the last running minute of an event. The markets are more or less the standard ones offered by any bookmaker, while the now standard feature of cash out is also implemented.
The site may be a bit confusing as its appearance is quite different from what bettors may be used to. Dark grey holders with black backgrounds and yellow surfaces is not a usual choice. However, once you get the hang of it you will see that it is quite fast, sleek and easy to use. As it is also expected, there is an app for Android and iOS available.
The point of the exercise here is fairness, reliability and trustworthiness. Not impression. Not flooding the user with options that are not properly supported. Everyone who choses Parimatch knows that they are dealing with a company that is first and foremost responsible.